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Honda Breaks Global Sales and Production Records in 2007

January 28, 2008 – Honda Motor Co Ltd today announced continued growth, with high demand and record sales for its automobiles and motorcycles across the world.

In 2007, Honda supplied its products to 23,335,000 customers worldwide, up 3% on the previous year.

Global sales of automobiles rose 6% to a record 3,767,000, driven by demand in many of the emerging markets around the world, in particular China , South America and Eastern Europe supported by a solid sales increase coming from the U.S.

Sales of motorcycles rose 7% to a record 1 3 ,476,000, with high demand in Asia and South America . Honda continues its position as the world’s largest motorcycle manufacturer.

Sales of Power Products declined slightly, down 5% to 6,092,000.

Automobiles
Five of Honda’s six global sales regions achieved record sales results . China rose 31% to 428,000, South America by 30% to 117,000, Europe/Middle East/Africa by 23% to 480,000, Asia/Oceania by 9% to 343,000 and North America, Honda’s largest market , by 3% to 1,776,000.

Motorcycles
Two of Honda’s sales regions achieved record sales results with South America up 25% to 1,534,000 and Asia/Oceania up 4% to 9,596,000. China also showed a major growth with sales up 29% to 1,166,000.

Production
Global production records were broken for both automobiles and motorcycles. Automobiles production increased 8% to 3,911,000 compared with 2006. Motorcycle production also grew by 6% to 13,658,000 – again a substantial increment on the year before. These increases took place outside of Japan , representing the continued success in Honda’s global policy of producing close to those markets where demand exists.

2007 Honda Global Sales and Production Results

	2006	2007	% change

Total Sales	22,570,000	23,335,000*	+3%
Automobiles	3,550,000	3,767,000*	+6%
Motorcycles	12,620.000	13,476,000*	+7%
Power Products	6,400,000	6,092,000	-5%

AUTOMOBILES

Total Global Sales	3,550,000	3,767,000*	+6%
Japan	702,000	621,000	-11%
North America (incl. Mexico )	1,724,000	1,776,000*	+3%
(US only)	1,509,000	1,551,000*	+3%
South America	90,000	117,000*	+30%
Europe/Middle East/ Africa	390,000	480,000*	+23%
(Europe(W,E, C +Russia, Ukraine)	309,000	376,000*	+22%
Asia & Oceania	315,000	343,000*	+9%
China	326,000	428,000*	+31%

Total Production	3,633,000	3,911,000*	+8%
Japan (CBU + CKD)	1,332,000	1,331,000	0%
Rest of the World (CBU - CKD)	2,300.000	2,579,000*	+12%

MOTORCYCLES

Total Global Sales	12,620,000	13,476,000*	+7%
Japan	351,000	331,000	-6%
North America (incl. Mexico )	544,000	470,000	-14%
South America	1,224,000	1,534,000*	+25%
Europe/Middle East/ Africa	396,000	377,000	-5%
Asia & Oceania	9,197,000	9,596,000*	+4%
China	906,000	1,166,000	+29%

Total Production	12,852,000	13,658,000*	+6%
Japan (CBU + CKD)	574,000	482,000	-16%
Rest of the World (CBU - CKD)	12,277,000	13,176,000*	+7%

POWER PRODUCTS
Total Global Sales	6,400,000	6,092,000	-5%
Japan	527,000	535,000*	+2%
Rest of the World	5,873,000	5,556,000	-5%

* Record Results